As of March 2018, there are 2.2 billion active Facebook users. So, why not use this platform to promote your business and reach out to all those potential customers!
You need to focus on attracting potential customers to beat the competition. But it doesn’t mean you can ignore your existing customer base.
Keep in mind that engagement is the key to retaining your customers and social media can help you achieve your goal. The more the customers engage with your brand on Facebook, the longer they will stay with you and may promote your products.
To help you make your Facebook page more engaging, we’ve compiled the following tips:
1. Ask Questions
One of the most effective ways to increase engagement is to post questions. You can ask them about their interests or their experience with your brand. But make sure you stay relevant. It won’t make sense if a food chain starts posing questions about vehicles.
2. Post at the Right Time
You should regularly post content on your Facebook page. But you have to be careful to make your marketing campaign more fruitful.
If you post when a majority of your followers are offline, they may not be able to see your post since newer posts will bury them. With the help of analytics tool, you can find when most of your target customers are online and post accordingly.
3. Build a Relationship with Your Audience
Facebook is a social platform that helps you connect with others. So, it will harm your business if you post promotional ads only. Focus on building a relationship with your audience if you want to keep them engaged.
For instance, you can ask them about some common problems they face and post useful tips to help them out.
Follow the 80-20 rule. Post promotional content in 20% posts, whereas the 80% posts should be informational and encourage customers to share their opinions.
4. Create Events
Facebook facilitates you to easily create events. This way, you can inform your customers about any upcoming events they may find useful. Encourage your social media followers to invite their friends to the event to increase brand awareness.
After the event, don’t forget to ask them about their experience and share some practical suggestions for future events.
5. Share Hot Topics
You can’t expect to engage customers if you only promote your products or services on your Facebook page. Post content about hot topics. For instance, posts about ongoing FIFA World cup and celebrity gossips can grab the attention of your customers and encourage them to share their opinions with you.
6. Be Responsive
Did you know you may end up losing your Facebook followers if you don’t respond to their comments?
Whenever any Facebook user comments on your posts, reply to them at your earliest! Be it a positive comment or whether they are criticizing your service, make sure you respond in a polite way.
Now that you know how you can make your Facebook page more engaging, you can effectively attract prospective customers as well as retain your existing customer base.