In an attempt to promote their brand, marketers usually invest a lot of their time and financial resources into paid promotional campaigns. They publish ads to target the right audience and convert them into leads.
However, with the increasing popularity of ad blockers, it’s no longer a good option to rely on ads to market your business. This is the reason why that focus of marketers has shifted to creative approaches such as storytelling.
Storytelling targets the emotions of the audience and highlights the reasons why your brand is different from others. When your target audience relates to your message, it’s more likely that they will prefer your brand over your competitors. It builds long-term relationships and helps you with customer retention.