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Search Engine Marketing 101

What it is and Why You Need it

Whether you are a CEO of a multinational company or run a small local business, you must be aware of the importance of marketing. When it comes to attracting customers, expanding the business and generating great revenues, marketing is a true game changer.

 

In recent years, a number of modern marketing strategies have emerged and taken over the business world. Most conventional marketing methods, like printed flyers and television or radio advertisements, were costly. On top of that, these methods did not target the right audience. Instead, they were used to advertise the business to everyone, irrespective of whether they pass as a potential customer or not.

 

Luckily, that’s not the case with modern marketing methods of the digital world. Today, you can reach your target audience all around the world with just a few clicks of the mouse. Furthermore, digital marketing is much cheaper as compared to the conventional marketing methods.

 

While all sorts of digital marketing emerged as the latest and the most successful marketing trend in the business world, SEO marketing is taking the lead. If you have even a slightly tech-savvy circle, you must have heard about “SEO”. It’s time you take a deeper look at it to understand what SEO is and how you can use SEO marketing to attract more customers and generate great revenues. Scroll down to read all about SEO marketing and learn how you can benefit from it to optimize your business website.

What is SEO & Why You Need it

SEO stands for Search Engine Optimization. In simple words, it is basically a practice that you employ to increase the flow of traffic to your website. This, in turn, increases the number of your customers. The greater the number of clicks your website acquires, the greater will be the number of customers for your business.

 

The relation is easy to understand but how exactly does it work? What does website traffic have anything to do with better business? And how does SEO help to increase the quality and quantity of traffic to a website in the first place? Well, all these questions are valid and may even sound confusing. However, the answers are quite simple!

 

Let’s start at the beginning. The sole reason for turning towards digital marketing is to reach a great number of audiences, right? However, the problem is that there are hundreds of people who are doing the exact same thing i.e. doing and advertising a business online. So, how do you make sure that when a potential customer searches about a product or service that is offered by your business, they land on your website instead of one of your competitor’s? This is where SEO comes in!

 

SEO acts as a measurable, repeatable process that prompt search engines to display your website in the Google search index. This is important because, obviously, your website will not be able to attract many customers if it is somewhere on the 10th page of the Google search results! To make sure this does not happen, the best choice you have is to employ SEO marketing.

 

At this point, you may be wondering how Google prioritizes the search results in the first place. Well, Google uses a complex algorithm to give a score to every registered website and to every search that people do. Using this information, Google ranks websites that are best for what people are looking for. The algorithm is big and complex. It takes into consideration a number of factors including the quality of your website, the number of websites that links back to your site, the number of people that purchased from you, the number of clicks your website receives, customer trust and satisfaction and hundreds of other factors.

 

However, the good news is that you can score well in all these determining factors by opting for SEO. This will make sure that the link to your website appears in the first few search results when people enter a query related to the products and services offered by your business. This will bring traffic to your website. More and more people will view what you have to offer and the chances that they buy from you will increase. Obviously, it works in your favor and will ultimately lead you to generate greater revenues than before.

 

Therefore, when it comes to digital marketing, you cannot overlook the importance of SEO. Remember, a business website is of little use if it is not Search Engine Optimized. Let’s have a look at the top 3 factors that determine your ranking in the Google search results.

Top 3 Determining Factors

While Google’s algorithm considers a lot of things to come up with their ranking, these are the three factors that can get your website a really good score.

  • Quality of website
  • Trustworthiness of website
  • Authority    

The quality of the website refers to what your website has to offer. The aim is to make your website as unique as possible. For example, if you are selling books online, and that’s all the information there is on your website, the Google algorithm may not give you preference. Your book collection might be the best in the market but the content of your website is not! This is a serious problem.

However, it is easily solvable. All you need to do is make your website different and unique to prove to Google that your site is better than the rest. Thankfully, it is not as difficult as you may have imagined. Try to add additional information about your books that might not be available on any other site. You can get an author to pose with your books or write a review about it. You can ask your customers to upload photos of the books that you have delivered. The possibilities are endless! Just get a little creative and think out of the box to show Google that your website stands out in the crowd.

Trust is another important factor. It is important to understand that Google is not going to show just any website to its users because this can affect their service. It needs to make sure that your website is the most trustworthy and the best option for their customers. So, how can you make your website seem trustworthy? Well, for starters, you want as many good reviews as you can get.

Keep in mind that Google can penalize a website for bad reviews and lower your ranking. This makes it important to maintain your quality and customer services to get good reviews from your customers. Furthermore, try to get other websites to link to you. This also shows that people trust your business enough to be willing to direct traffic to your site. Get newspapers reviews and ask authoritative sites or customers to link to your website to show Google that your website is credible.

Last but not least; another really important thing is authority. A website with strong authority is the one that is fairly popular. Google does not want to show mediocre results. It wants its users to get the search results that are up to date and currently trending. This means, in order to appear in the first few search results, your website must be popular among the user to convince Google that you are worthy of being included in the first search spots.

You can excel here by building a fan base. You make a community of readers or students and parents who may want to buy books. Get people to share and discuss your books and deals on the internet and the social media websites to show Google that you are authoritative and have a fan-base that wants to see you in their top search results.

To Sum it up…

To sum it up, SEO marketing does what any other form of marketing would do for your business– reach out to as many target audiences as possible! It does this by making sure that your website is displayed in the first few searches on Google to help you attract customers. In short, the better search engine optimized your site is, the more customers you will get!

Now that you know why and how SEO is important when it comes to attracting customers through digital marketing, scroll down to see how you can optimize your website to generate great revenues.

Tips for Optimizing Your Website

Optimizing a website is not as hard as it may sound. Here are 5 tips that can help you optimize your site.

1.   Focus on Keywords

As we discussed earlier, the content of your websites plays a major in getting it to the top. This makes it important to pay attention to your content. Keywords can really help you out in this regard. Think of all the words that your potential customers may write in their search query and include them in the content of your website.

Create quality content that sets you apart from all the other vendors. However, keep in mind that your content should make sense to the users, not only to the search engine. Therefore, it is important to add the keywords subtly without making the content seem odd or awkward. Take your time to figure out the keywords. Also, multiple software are available that can help you determine the keywords quickly and accurately.

2.   Come up with Headlines

Use headlines to describe the content of your web page. Keep in mind that your headlines should not exceed 50 to 60 characters. This is important because the search engine does not go beyond 50-60 characters.

This means that your headline could go on for a whole page but the search engine will only track the first few characters. Therefore, think carefully about the headings. Keep them short and precise but also descriptive. It is okay to get creative but stay true to your content. Try to refrain from overdoing the headlines. Remember, you want to attract the customers, not mislead them!

3.   Add Links

Adding links is perhaps the easiest way of increasing traffic to your website. Internal links show that you value your content and that it all relates to each other. Also, it boosts your SEO, keep in mind that when it comes to adding internal links, every link should have a different focus keyword.

Adding external links is also important. They show that you care about your users and that you want to lead them to the right information, even when it means directing them to another website. However, external links should be used in moderation to make sure you don’t lose customers to a competitor.

4.  Bring in Social Media

Social media is ruling the masses online. The number of active users of social media websites is mind blogging. This makes it an important platform for building a fan-base for your business in order to add authority to your website. Although maintaining social media accounts do not affect the ranking of your site directly, it can still bring in more traffic to it if you leave a link of your site on social media. Plus, strong social media presence is always good as it works to increase your popularity and credibility.

5.   Image Optimization

While most of us focus on text, it is easy to forget that the rules of SEO also apply to images. A lot of people search for images on Google. Plus, visual content is always more attractive than plain old text. This makes it important to optimize all the images on your website to increase the traffic. Add a relevant image name and take your time to think about the Alt text (text that describes what your image depicts). Also, when possible, try to include a focus keyword in the name or the description of the image to get better SEO results.

So, are you ready to get to the top of your game by optimizing your website?

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