SEO stands for Search Engine Optimization. In simple words, it is basically a practice that you employ to increase the flow of traffic to your website. This, in turn, increases the number of your customers. The greater the number of clicks your website acquires, the greater will be the number of customers for your business.
The relation is easy to understand but how exactly does it work? What does website traffic have anything to do with better business? And how does SEO help to increase the quality and quantity of traffic to a website in the first place? Well, all these questions are valid and may even sound confusing. However, the answers are quite simple!
Let’s start at the beginning. The sole reason for turning towards digital marketing is to reach a great number of audiences, right? However, the problem is that there are hundreds of people who are doing the exact same thing i.e. doing and advertising a business online. So, how do you make sure that when a potential customer searches about a product or service that is offered by your business, they land on your website instead of one of your competitor’s? This is where SEO comes in!
SEO acts as a measurable, repeatable process that prompt search engines to display your website in the Google search index. This is important because, obviously, your website will not be able to attract many customers if it is somewhere on the 10th page of the Google search results! To make sure this does not happen, the best choice you have is to employ SEO marketing.
At this point, you may be wondering how Google prioritizes the search results in the first place. Well, Google uses a complex algorithm to give a score to every registered website and to every search that people do. Using this information, Google ranks websites that are best for what people are looking for. The algorithm is big and complex. It takes into consideration a number of factors including the quality of your website, the number of websites that links back to your site, the number of people that purchased from you, the number of clicks your website receives, customer trust and satisfaction and hundreds of other factors.
However, the good news is that you can score well in all these determining factors by opting for SEO. This will make sure that the link to your website appears in the first few search results when people enter a query related to the products and services offered by your business. This will bring traffic to your website. More and more people will view what you have to offer and the chances that they buy from you will increase. Obviously, it works in your favor and will ultimately lead you to generate greater revenues than before.
Therefore, when it comes to digital marketing, you cannot overlook the importance of SEO. Remember, a business website is of little use if it is not Search Engine Optimized. Let’s have a look at the top 3 factors that determine your ranking in the Google search results.