Instagram has surpassed its direct rival, SnapChat in the “Stories” feature. Instagram stories have quickly become one of the significant tools of marketing to consider by the social media marketing experts. In just a year and a half, this feature has been able to gain tremendous popularity and has left its competitor, SnapChat way behind in viewership.
Instagram Stories possess huge marketing potential and 2018, so far, has witnessed marketers making the best of this opportunity. It allows accounts with over 10,000 followers to add a link in their stories and magnify their buying and audience engagement level.