According to 2017 research from Google, even if page load time increases from 1s to 3s can increase the probability of a page bounce by 32% — Crazy!
Just think about it, if an e-commerce site is bringing in $100,000 per day in revenue, a 1-second page delay could cost them $2.5 million in sales every year. So you must make sure your website is fast. To help ensure your website’s speed it up to par, use simple navigation, and try to keep the design content as light as possible.
7. Content Uniqueness
Content uniqueness is all about steering clear of incorporating duplicate content on your website. Duplicate content is defined as “substantive blocks of content within or across domains that either completely matches other content or are appreciably similar.” There is no penalty for using duplicate content across your website, but there can be consequences. If there is duplicate content, the search engines will probably prevent some of your content from showing up in search results.
There are several tools to make sure you steer clear of uploading duplicate content to your websites. You can use Screamingfrog crawler to help determine if you have duplicate pages on your website. Also, we recommend the Siteliner tool. Siteliner can help you ensure content uniqueness along with an in-depth analysis of your website. So make sure your content is useful, unique, and exciting for your audience.
8. Mobile Friendliness
In today’s world, searchers expect the same quality experience on their mobile devices that they enjoy on their desktop. Because of this, search engines look at the mobile-friendliness of your website. If you want a spot on the first page of the search results, make sure your site runs as smoothly and fast on a mobile device as it does on a PC. Keep in mind that browser experience is an essential factor when it comes to SEO ranking, no matter the device the searcher is using.
So what do you think? Ready to take on the SEO world? We went over all the essentials that any SEO beginner needs to know. Search Engine Optimization is the practice of optimizing websites, so they rank higher in search engine results pages. The practice of SEO includes many things. Such as picking the right keywords, making sure your site has relevant content, and ensuring your website has some good backlinks. So go forth into the land of search engine optimization!