Strategy. Data. Outcomes.
We partner with campaigns, causes, and organizations to turn goals into measurable wins across digital platforms.
Built for Strategy. Powered by Data.
We are a hands-on digital marketing and analytics team that helps campaigns, causes, and organizations make bold moves backed by data. Whether you're running for office, launching an initiative, or increasing patients, we turn goals into measurable outcomes.
Surge Tactic was founded by Nina Rivera, a strategist with extensive experience in digital advertising for political candidates, higher education institutions, and healthcare organizations. We bring a performance mindset to everything we do—analyzing data, interpreting market trends, and crafting cross-platform strategies that drive results across Meta, Google, YouTube, OTT, and beyond.
From voter turnout to lead generation, our campaigns are engineered to convert.
👋 Want to talk shop? Say hello in the chat or get in touch.
What We Do.
We plan, launch, and optimize digital campaigns that drive action across platforms, audiences, and industries. No matter your audience we build strategies that create measurable impact.
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We plan smart, scalable digital strategies with detailed audience targeting, thoughtful budget allocation, and cross-platform coordination to ensure your message meets the right people at the right time.
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We run high-performing campaigns across Google Search and Display, using keyword research, audience segmentation, and retargeting to reach voters, constituents, or patients actively seeking information or solutions.
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From Meta to TikTok to YouTube, we create and manage compelling campaigns on the platforms where your audience actually spends time, blending storytelling with performance to drive awareness, engagement, and action.
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We place your message on streaming platforms like Hulu, Roku, and other CTV environments, layering in geotargeting, voter file data, or custom audience segments to reach households with broadcast-level impact.
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We craft compelling ad copy, headlines, and visual assets that stop the scroll and drive clicks. Using A/B testing, data insights, and audience feedback to keep your message fresh and effective.
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We provide clear, actionable reporting with custom dashboards and insights, so you always know what’s working, where we’re optimizing, and how your campaign is performing against key goals.
